Want to kick off the new year well and drive more traffic to your website?

Do you need a comprehensive list that you can go back to time and time again for an ‘idea boost’ when traffic is starting to slow down on your website?

Then I recommend you have a read through and bookmark this page for future reference!

So without further or do, here is a list of 101 ways to drive traffic to your website, in no particular order.

  1. Start a Blog. This really is essential these days for any business. Don’t be put off by the name ‘blog’. If you haven’t got a blog, then you are missing out on a lot of traffic. Think, who is your target audience? Then think, what content will they find useful/enjoyable/informative? For example, if you run an e-commerce store selling alternative jewellery, then you could write humorous guides like “10 ways to be a rebel punk and not get fired from your job”. Tweet This
  2. Write Catchy Headlines. You could write the best content EVER, but if the headlines suck, then they might not see the light of day. Use action words: more verbs, fewer nouns. It’s scientifically proven.
  3. Write Epic Shit! This is probably the most famous blog post about blogging ever written. The blog post written by Corbett Barr is usually linked to at least once on every single other blog out there if their subject is marketing and traffic generation. Effectively, if you Write Epic Shit, people WILL eventually find out.
  4. Have a good theme. Spend a bit of time working on your theme. There are literally tens of thousands of themes, some free and some very expensive. There are theme designers who will make a custom theme just for you. If you have the time, you could also look at creating a theme yourself, the wordpress.org help files are incredibly well written. Good themes encourage people to return to your blog again and again because, well, they look good.
  5. Guest Posting. Make connections with other bloggers and offer to write guest posts on their blogs. There are countless guides to guest posting strategies out there. You’ll get new eyes on your blog. Plus a few new links helps your SEO.
  6. Offer Guest Posting on your own blog. You get a bit of a breather from writing content, plus if someone with their own large following writes for your blog, they will usually share the post with their followers.
  7. Create Roundup Blog Posts. Curating content and linking out to others in one blog post is a great way of showing that you are knowledgeable about your niche. It also puts you on the radar of bloggers who are higher up the scale!
  8. Create “Quotes” Blog Posts. Ask the top dogs for quotes on a particular topic in your niche. Compile nicely with links, photos, the quote etc then publish. Let the quoted people know about your blog post, and they may share with their followers.
  9. Create “3 Part Series” Blog Posts. Write a seriously large piece of content. I’m talking like 10,000 words here. Then spread it out over 3 or 4 posts. If people devoured Part 1 of the series, then you can safely bet that a large percentage are going to want to read the rest.
  10. Infographics. Have an idea for content with a load of numbers, statistics, flowing information, THIS verses THAT etc. Then consider putting all that into an Infographic. The infographic can then be shared on social media and spread like wild fire if it’s good and resonates with your audience.
  11. Social Sharing Buttons. This actually infuriates me when you come across so called social media experts and they don’t have social share buttons on their blog! What the hell? Make sure that your website/blog content is always as EASY AS POSSIBLE for your website visitors to share on whatever social media platform they are most active on. I recommend Digg Digg if you are using WordPress.
  12. Blogging Buddies. Just starting your blog? Find other bloggers who are at the same stage as you, introduce yourself. Help each other grow by sharing each others content regularly, commenting on each others blogs, guest posting for each other.
  13. Encourage commenting. Try and create a community feel around your blog and get people to comment on your blog. The key is to reply to every single comment for this to be an effective strategy.
  14. Comment on other blogs: Show your expertise and knowledge of your niche by contributing meaningful views, comments, opinions on what others are saying. You might not get many clicks from visitors of those blogs, but you’ll certainly get the attention of the blog owner.
  15. Controversy. Perhaps go out on a limb and say something that you feel everyone is thinking, but are afraid to say. Be careful not to go too far though as it may backfire! And don’t get nasty.
  16. Google Authorship. Do a search on Google for something, I bet you are drawn to the websites that have the little face next to them right? (That is, if any appear! I just searched for “cheese on toast” and no faces came up.) This is called Google Authorship and massively increases clicks on searches. The awesome guys over at BufferApp wrote an excellent post on how to set up Google Authorship.
  17. Be Everywhere! That’s right, you need to be everywhere. Pat Flynn is well known for his “Be Everywhere” philosophy. Check out his post as there is a podcast/video/tonnes of links to great content on that one post. My own thoughts are, I hear a lot of people saying stick to just 1 or 2, MAYBE 3 platforms to concentrate on. That’s total BS. You need to be wherever your customers are. If they are spread out evenly over 10 platforms, then you need to be on all those 10 platforms.
  18. Every Single One of You is a Media Company. Gary Vaynerchuk yet again nails it on the head in this 3 minute video. There are now no barriers to entry to getting your message heard by millions of people. So you better get your arse into gear and start creating some awesome content, if you don’t, you’ll be left behind.
  19. Ask people to share content. When producing content, simply ask them to share the content if they liked it. Obviously not everyone will, but you don’t get if you don’t ask. Don’t be a dick about it and start begging though, because people will get annoyed. It’s like selling, if the prospect detects even the slightest hint that you ‘need’ this sale, then you’re not going to get the sale.
  20. Let people know you linked to them. If you quote/link to someone in a post. Be sure to let that person know. It’s up to you whether you ask for something in return (like a share). Common sense may say to let them make their own decision, but if they are super busy, then they might appreciate you being direct with them! Especially if you put a lot of thought and effort into the post.
  21. Build an email list. You need to be building an email list of people from day 1. I can’t stress how important this is. Yes they might like you on Facebook or follow you on Twitter, but if they give you their email address, then that is something special. You have direct 1 to 1 access to them, with their permission. Derek Halpern says you are an idiot if you are not building an email list.
  22. Create an Ebook. Once you’ve created the ebook, give it away for free! Well, in exchange for them signing up to your email list. Remember, they can unsubscribe whenever they want which is fine (you don’t want them as prospects anyway). It’s not about the size of your list, it’s about the quality of people who have signed up. I believe there is another saying “It’s not how big you are, it’s what you do with it that counts”. Same thing. Kind of.
  23. Create an E-course/Auto Responder Series. Similar to the Ebook strategy to build an email list. Have a 7 day course that people sign up to, and then through the wonders of Auto Responders, you can send the person an email every day (automatically) as part of a course.
  24. Include your website in your email signature. This is a no brainer really. If you haven’t already done this, then do it now, it will take less than 2 minutes. Always remember, anything that takes less than 2 minutes should be done immediately, never written down on a todo list.
  25. Combine the use of Scroll Triggered Box and Magic Action Box Pro. The Scroll Triggered Box is an email signup/optin form that pops up when you are a certain way down the page. I’ve got mine set to 50%, it works well as it’s noticeable. Magic Action Box is a plugin that can be used to create an email signup/optin form at the bottom of each of your blog posts. Explain why people should sign up to your email list and collect those email addresses! If you get stuck with Magic Action Box, here is a guide.
  26. Set up Google Alerts for your Domain Name/Brand etc. This is a great way of finding out who in the world is linking to you, but more importantly… talking about it. What are they saying? Perhaps you’ve been mentioned negatively on a forum, now is the time to get on that forum and give your side of the story. If you play it well, that could turn out to be an awesome win for your brand.
  27. Email your subscribers at least once a week! Don’t spam etc. My point is, they have subscribed for a reason, whether that is to learn about new content, or perhaps they want to receive email only content that isn’t made public, or they’re interested in new items that you add to your e-commerce store. Give them what they want. Even ask questions. Make sure that someone is reading any replies that you get. Encourage replies from people.
  28. Get yourself on YouTube. Seriously, YouTube is immense. It’s owned by the big G. If you create good relevant videos, they may show up near the top of regular google searches, easily surpassing written content. If you follow just a few simple rules, you’ll start to get more views on YouTube. More video views = more traffic.
  29. Make the YouTube video title Relevant and Direct. People should know what to expect if they click on your video. No need for branding in the title, unless of course it is a video specifically about your company!
  30. Create a detailed description on your YouTube Video. I won’t say “keyword stuff” the description, but do make sure your keywords are in there. Tip: Include your website URL first in the description, because you often have to click ‘show more’ to read the rest of the content, which not everyone does, so not everyone will see your link by default.
  31. Keep YouTube videos short. 2-5 minutes. It’s well known that short videos perform better than long videos. An aim of creating these YouTube videos is to provide excellent value in those 2-5 minutes, but then the Call To Action needs to be for them to visit the accompanying blog post that you have created, so they can read and find out more detail about that topic.
  32. Post new videos to YouTube as often as possible. The more often you post new videos, the more often Google/YouTube will change your position in the search results for both Google & YouTube. As long as the videos are good quality and useful (look at the YouTube Analytics, it provides useful info on how much of your video people are watching). If people are generally watching the entire video then all your videos WILL go up in the rankings, I promise you that.
  33. Embed your YouTube videos on your blog. This is so that current blog visitors will increase the view count of your video on YouTube without even having to leave your website/blog. This in return will improve your video/channel listings to appear higher in search results as these videos are also counted towards your overall view count.
  34. Tag YouTube Videos with relevant keywords. Relevancy is key, so make sure that your videos are tagged only with keywords related to your video.
  35. Don’t be scared of doing YouTube videos. Just give it a go, if you do, you’ll have a massive new source of traffic because it’s likely that the majority of your competitors ARE too scared to get in front of the camera. Don’t be left behind in the dirt.
  36. Use Vine for short little 6 second video clips. Can you be creative with that? Gary Vaynerchuk does some cool videos, in 6 seconds, I am quite interested in this wine!
  37. Start a Podcast. I’m an absolute Podcast fiend, and always on the lookout for new ones to subscribe to, so if you start one then let me know! An excellent resource for getting your Podcast setup is Pat Flynn’s appropriately titled “How to Start a Podcast” post. Pat Flynn is the Man!
  38. On your Podcast, interview prominent people in your niche. They will quite likely share the interview with their followers. Who doesn’t like showing off? ;-)
  39. Your Podcast MUST have good quality sound. I remember recording a podcast once ages ago with an inbuilt mic and then also a cheap £5 mic. I listened to the file on my iPod and the sound quality was so incredibly awful! If a podcast that I’m listening to is that bad, I unsubscribe immediately. I recently just purchased a Blue Microphones Snowball for the new podcast that I’m about to launch. It was £55 but the sound quality is crystal clear.
  40. Ask for 5 star reviews on itunes for your Podcast. Every single one of those 5 star reviews pushes your podcast just that bit higher in the rankings, combined with the number of downloads and a mix of other top secret Apple Algorithms, your podcast will get more exposure. Chris Ducker wrote a fantastic guide on How to Get Your Podcast to No.1 in iTunes!
  41. Have call to actions at the end of each podcast episode. Give your listeners just one or 2 options – ie don’t go through and list EVERY SINGLE WAY THEY CAN FOLLOW YOU AND YOUR SERVICE. I’m not going to call this person out, but he produces an excellent History podcast. But the end of each episode, he lists website, youtube, facebook, twitter, google+ and a load of other stuff where people can find him online. Too many options dude!
  42. Have links to your Social Media Profiles on your website. All the platforms provide you with copy and paste code to add easy “follow” “like” etc buttons on your website. Do this. The best way to get someone connected to you is of course by them signing up to your mailing list BUT some people just do not give their email address out, which is fine. So next best thing, at least try to get them to Follow or Like you!
  43. Make sure your Social Media profiles are set up well. Consistent profile images, header images, descriptions, links, background images. This is for branding purposes.
  44. Always keep up to date with the latest changes in Social Media and SEO. The Social Media & SEO world is constantly evolving, pretty much on a daily basis it seems. So if you are involved in the marketing of your product/service in any way (which I expect you are as you are this far down in a post of 101 ways to drive traffic to your website! If you are not involved in marketing, why the hell are you reading this post!) then you must keep on top of the changes. Here is an excellent round up of 84 Noteworthy SEO and Social Media Updates of 2013.
  45. On Social Media – Cross promote your other platforms. For example, if you are hosting a contest on Facebook, tell people on Twitter, Google+, YouTube, Podcast, Blog, LinkedIn, Pinterest… but in ways that will fit those platforms.
  46. Spy on your competitors using Social Media. How are they creatively using Social Media? More importantly, how can you *ahem* steal borrow their idea and adapt it for your own gains?
  47. Get on Pinterest. Make sure that you are on Pinterest, and make it easy for your readers to share your content on Pinterest by always having some sort of well produced image on your blog post. Pinterest is still so new but so effective!
  48. Set up your Pinterest account as a business account. This provides you with a massive amount of extra features like statistics and analytics etc. Oh yeah, it’s also free to do this. If you’ve just got a normal profile, no problem, it’s easy to change the Account Type.
  49. Create awesome Pinterest boards for your industry. You might sell Alternative Jewellery, but you can also create boards of Alternative Clothes, Alternative Hair, Alternative Shoes, Alternative Skirts, Alternative Music Album Covers etc.
  50. Follow, comment and like other peoples Pinterest Pins/Profiles/Boards. They may reciprocate! The more you get involved, the more that will be reciprocated.
  51. Dominant colours work best on Pinterest. Reds, Oranges, Dark Greens, Purples etc. Use this wisely when creating your own images specifically designed to be used on Pinterest.
  52. Add a hoverbutton to images on your website for Pinterest. This is just a single line of code that you need to add to your website. More info can be found on the actual Pinterest help page. Essentially, this will make every single image on your website automatically have a “Pin It” hover button on them. When someone clicks on “Pin It”, it will load up a Pinterest page where they can add the image to one of their boards with a little description. The URL/link with the original image will be added by default to the image when it’s on Pinterest and will stay there. If that image is re-pinned by other people… your link will follow! Pinterest is seriously awesome people!
  53. Add links to descriptions on Pinterest. If you are creating images just for Pinterest, that aren’t actually being used on your website, then just include your website in the description.
  54. Create a Facebook page worth liking. If people come across your websites/blogs/services/products Facebook Page, then you want to make sure that you have actually created a Facebook page worth liking. If it looks empty and boring, then why should they click that all important Like button?
  55. When posting links on Facebook to your site. Upload an image first. Then include the link to your website in the description. This will take up much more of your fans News Feeds! Just don’t abuse this feature.
  56. Generate traffic through Facebook Ads starting at $1 a day. Whilst you’re not exactly going to get a tonne of traffic doing this, you can test the waters and split test a few different ads on this $1 a day budget. See which ones return the best Click Through Rate (CTR). Once you are happy, stop the badly performing adverts, and increase your budget based on how much you can afford. Simple! Although, even if you have an excellent CTR, that’s cool n all, but then you need to make sure that traffic is actually converting on your site!
  57. Tell your real life friends to like your Facebook Page. If they are truly your real friends, then they will haha. Guilt trip them into liking your page, even if they never again interact or have any interest in your product/service. The more ‘likes’ you have shows social proof and those first few likes are essential for getting the ball rolling with your Page. Plus you need at least 25 likes to gain access to the very useful Facebook Insights aka Analytics.
  58. Use Facebook insights to figure out best time of day to post content. This is a seriously cool feature on Facebook Pages. It will literally tell you when your Fans are most active on Facebook, therefore clearly, you need to be active during those hours! There’s also a tonne of other Analytics to look at in Insights that gives you information on which content performs the best. Use that information to generate similar content! Insights can even tell you the percentage of stuff that is being ‘hidden’ by people.
  59. Ask questions on your Facebook Page to create discussions. See if you can get some discussions going. The more people that contribute to a discussion, the more your Page will be seen by new eyes of the friends of people who are contributing.
  60. Have a countdown on Facebook using Images. If launching a new product/service/etc then you could think about having a count down by using images. We all know that Facebook want you to pay for adverts now, so now only 5–10% of your fans see any particular posts if you aren’t paying. Fine. But if you have a countdown from say 30 days, and you have a unique creative image for each day (30 days till launch, 29 days till launch, 28 days till launch etc), then there is a good chance most of your fans will see one of those images at least 2 or 3 times in those 30 days. If the offer/product/service is compelling enough, they may sign up to your email list so that they don’t miss out.
  61. Remember: On Facebook, be TAGFEE! In a nutshell, this is “be transparent, authentic, generous, fun, empathetic & exceptional“. This philosophy could generally be applied to any sort of social media, but works particularly well with more visual platforms.
  62. Play Games with your audience on Facebook. Check out 4 Fun Ways to Improve Your Facebook Engagement. Warning, this could go seriously viral! I actually love this post on Social Media Examiner by Cas McCullough, it’s given me some really cool ideas that I can’t wait to implement in marketing for me or one of my clients.
  63. Be creative with your Facebook Cover Photo. In searching for a good roundup of examples, I discovered this great Pinterest board of Facebook Cover Photo examples.
  64. Create an Awesome Twitter Profile. If people discover you through twitter, like a retweet or a mention etc, then they will have a look at your profile and then make a decision whether to follow you or not. So, you better make sure that you have a twitter profile worth following or else they will close that window down and forget about you forever.
  65. On Twitter, share similar content to yours that others are producing. Your audience will appreciate it because you aren’t just using twitter to promote your own stuff. The other benefit is that when you share other peoples content, those other people will notice. A lot of them will appreciate it and reciprocate, ie share your content with their followers.
  66. Always thank people on twitter for sharing/rt’ing etc. Whenever someone shares your stuff, send them a quick tweet thanking them. Also, use this as an opportunity to start a relevant conversation. Get personal and actually look at the persons twitter profile. Are they a potential customer? Or are they producing similar content themselves?
  67. Use lists on twitter. Interact with relevant people in your niche. We all know that the more people you follow, a fair percentage follow back. But your timeline soon gets uncontrollably messy and effectively renders it entirely useless. So I wholly recommend you set up lists. You can make them private or public. Then use these lists to keep an eye on different groups of people. You could spy on your competitors, curate lists of people who praise (or complain about) your products/service, blogging buddies (see #12) etc.
  68. Have Twitter searches running for keywords related to your niche. Use this to find new people to follow, engage in conversations, discover new content to share. A good idea is to have a keyword for your topic but also a ‘?’ in the search. You’ll then see if someone is asking a question related to what you do, jump in there and answer the question. You could also have a search running for mentions of your competitors. See what their customers/fans/haters are saying! I’ll bet any amount of money that McDonalds are monitoring Burger King and vice versa.
  69. Be Like James Blunt. Have a Twitter search running for mentions of your own name, brand, product etc. Not just your @username. Respond to these, they probably aren’t expecting a reply, so you may just be able to surprise them. A brilliant example of this working well is 30 Reasons Why James Blunt Won At Twitter in 2013.
  70. Obviously use Twitter to share your content! Almost forgot this one, but it goes without saying, share your own content too!
  71. Ask Questions On Twitter. Randomly ask open questions. If you’re REALLY stuck on what to ask, just tweet something like “What you up to?”. Depending on the type of followers you have though, you may get some weird answers.
  72. Get some conversations going on Google+. Share your content on Google+ but see if you can then get a conversation going on around it. I have found that Google+ is quite a sensible and professional network, so people generally have quite intelligent discussions!
  73. People interact with Images a lot on Google+. So think about uploading an image first, like on Facebook (See #55), and including the link to the content in the image description. This will make it more noticeable in peoples feeds, thus increasing the chance of interaction.
  74. Have a group hangout on Google+. I’ll admit, I’ve not actually run or participated in a group hangout on Google+ but on researching this topic, I did come across a pretty handy looking guide on How to Use Google Plus Hangouts.
  75. Do a Webinar. Webinars, if done well, add an absolute shed load of credibility to your authority. These are live events where you can effectively deliver a presentation live from the comfort of your own computer, your audience are also in the comfort of being at their own computer. During the presentation, your audience can ask questions in the public chat room, at the end, do a Q&A too like a normal presentation. For an excellent guide, check out Neil Patels How to Use Webinars to Convert Blog Readers Into Customers.
  76. Add your Webinar Presentation document to Slideshare. Great, your Webinar was a success. Now though, don’t archive that presentation! Add it to Slideshare.
  77. While your presenting your Webinar, make sure you are recording it. What you can then do, is add a bit more branding to the video, a few linky links, and add the entire video to YouTube.
  78. Create a blog post about the Slideshare/YouTube video. On the blog post, say that you recently ran a successful Webinar, but that you also recorded it and added the slides to Slideshare for those who were unable to attend. Then have a bit of inter-platform-linking going on. On the blog post, have a link to your Slideshare & Embed the YouTube video. In the YouTube description, link to the blog post  & Slideshare. On the Slideshare description, link to the blog post & YouTube video.
  79. Go to real life Networking events. Yes, you heard me. Get away from your computer and go to real life networking events. Actually meet people and shake their hands. meetup.com is a great place to start, as well as a simple search in Google for “your location networking”.
  80. Business cards. They aren’t expensive, and they are super effective. Hand them out to anyone you meet, (I often hand 2 to each person, so they have 1 to give to someone they know who may be interested in what you do). People will visit your website later if you have spoken to them for a bit. TIP: When you get back from a networking event with a load of other peoples business cards. FOLLOW UP with them within 24 hours, check out their website and send them an email saying nice to meet you etc. You never know, they might know someone who knows someone who is looking for exactly what you offer.
  81. Guerilla Stickering. Don’t get in trouble by sticking stickers in the wrong place! But you can strategically use stickers quite effectively if the target audience fits. Get a load of stickers made, go to a live event where your target audience is likely to be. See if you can secretly stick all your stickers on peoples bags or something. When they notice the sticker, they’ll go “WTF?”, hopefully they’ll laugh and then visit your website with a positive curiosity.
  82. Postcards. Doesn’t sound very sexy, but apparently is a surprisingly effective strategy.
  83. Get some Clothing printed with your website. If you have a ‘fun’ audience, then you could have a monthly contest using Social Media, and each month, the prize can be one of those 50 t-shirts you had printed that you need to get rid of!
  84. Join Forums and provide excellent value. If you’re target audience are on forums, then you need to be too. Most forums allow you to add your URL to your signature, just make sure you are providing excellent value to the discussions. You probably won’t get any “SEO” juice, but you’ll get curious clicks if you are really helping people in a genuine manner.
  85. Always be measuring your Analytics. Stick to just a few key metrics, and concentrate on improving them. Google Analytics provides an absolutely monumentally large amount of stats, but if you are just getting started, then you only need a few of them.
  86. Make sure you have a favicon. Websites just look odd if they don’t have a favicon. Maybe that’s just my own opinion, I don’t know. But websites with no favicon just end up looking bland if they are mixed with a load of other websites in a favourites list, so may be missed out. Favicons help with your general branding strategy.
  87. Create Your Own 404 Error Page. The internet is full of dead and broken links, and if someone visits your website and the page doesn’t exist, then the visitor will see a “404 Error” page, which is the technical term for Page Not Found. Luckily, it’s easy to modify this file, so use it as an opportunity to keep the visitor on your site. I suggest you add the most popular articles/pages from your site, so effectively you’re saying “Ooops, sorry about that, but that page doesn’t exist… however, here are a few links to our BEST CONTENT EVER!”.
  88. Make sure website is fast loading. Your website rankings are based on a heck of a large amount of data, but a really simple thing you can do to improve your SEO score is making sure that your site is fast loading because Google likes that! Get some good hosting, reduce your image file sizes, enable compression etc. Luckily, Google have an excellent free service called PageSpeed Insights. Whack your URL into there and click Analyze. It will give you a score out of 100 for both mobile and desktop. They tell you what is wrong with your site as well as giving you advice on how to fix it. Try and get to 100 out of 100 and you’ll be in the Big G’s good books!
  89. Build up authentic real links to your website. Do not ever write for SEO. Just Write Epic Shit (See #3), and you will naturally get people linking to you because you are totally awesome. One quality link from a prominent respected website/blog is better than 500 crappy link farm directory links!
  90. Setup your sitemap and add it to Google Webmaster Tools. Once you’ve added your sitemap.xml url into Google Webmaster Tools, you can set up the profile to alert you of any errors in terms of Google’s visibility of your site.
  91. Submit your site to Google. If someone says they will do it for X amount, DON’T PAY THEM. Here is the URL. Google will then start to “crawl” your site and add the contents to it’s database. The more content you produce, the more often Google will re-crawl your website. The more Google crawls your website, the more information it gathers, so therefore your search ranking positions change.
  92. Do NOT try and outsmart Google. This is why I don’t provide SEO services. I figure its easier to just play Googles game – The rules are simple, produce good high quality content and build up good natural links from authority sites, then let the Gods decide your rankings. If you try and ‘game’ Google, then eventually you’re gonna get slapped on one of their updates.
  93. Remember, ALWAYS diversify your traffic. You need to have a healthy evenly mixed diversified selection of sources of traffic. (That’s a good sentence!). Search, Social, Paid, Direct, Referral, ‘Other’ traffic should ideally all be providing a very similar amount of traffic. Then if one of those suddenly stops working, then you’re still going to get traffic from elsewhere.
  94. Every single page on your site should have one goal in mind. Don’t give people a billion different options of what to do next. If you’re writing a blog post, ask them to do just one thing e.g. Sign up to mailing list. Or Share this post on Twitter. If they are looking at an item on your e-commerce store, don’t have the “Add To Basket” or “Buy Now” button next to Similar Items etc. Just think, what is the ideal action you want to happen if they are looking at a particular page… then concentrate on making that happen. How do you make that happen? Split testing!
  95. Put systems in place for your marketing. There is no magic “set it and leave it” trick in the world of online marketing. It is a constant thing that heavily applies the snowball effect approach. Hundreds of spinning plates need to be kept going so that everything works in unison together. Whilst this may sound chaotic, it’s easy to manage if you have systems in place. When I say “Systems”, all I mean is a Daily/Weekly/Monthly task sheet, and then build up some Standard Operating Procedure (SOP) documents for each of those tasks. You then know, what you need to do, every day.
  96. Hire a Consultant. A bit of self promotion here (Hey, it’s my blog!), but you could hire a consultant to help with your marketing. Whether you are looking for someone to work with you to create an overall strategy or you need someone to actually implement and action the day to day tasks required to make this stuff happen, then a consultant is certainly an option that you should consider.
  97. Hire A Virtual Assistant. Seriously, all those spinning plates and SOPs… hand them off to a VA or multiple VA’s that have different skillsets. There is no such thing as a one size fits all VA. Have them perform tasks which you don’t have the time or interest in doing yourself. For example, you could hire a VA to transcribe your podcast. Another VA to actually edit the podcast (remove umms/arrs, add intro/outro music, add artwork etc). One VA could be your “Content Curation and Distribution VA” where they go and find awesome content that your audience will like, and then share that stuff on your social networks using Buffer. To manage all of this, you could use a service like Procedure Office (disclaimer, this is my product). It’s currently in Beta as it’s still a bit rough around the edges, but you can join the mailing list where I’m inviting people gradually. If you ask nicely, I can put you at the front of the list ;-)
  98. Think outside the box! Are you in a ‘boring’ business e.g. an Accountant? (I don’t mean to offend any accountants reading this, but lets be honest, you are an easy target when people say boring). Well why don’t you produce some sort of regular YouTube comedy show based around your accountancy firm, where all the clients don’t exactly have normal day to day jobs. Drug Dealers, Prostitutes, Fraudsters, Burglars, BANKERS, Pimps. They are coming to your office to do their tax returns and asking for financial advice. That type of comedy might alienate some people, but it’ll certainly give you a bit of an edge if you embrace it. I know I’d think about switching accountants if they did something outrageous like that. Just make sure it doesn’t attract those types of people in real life!
  99. Paid Traffic. I won’t go into too much detail, because Paid Traffic deserves a series of posts all on it’s own as it’s a seriously big topic, and you can waste a LOT of money if you don’t do it properly. I mentioned above (#56) that you can get started with Facebook Paid Adverts for just $1 a day. But if you are putting some cash into your paid marketing budget, then some other platforms to consider are Google Adwords, Retargeting, Twitter, LinkedIn, StumbleUpon, BuySellAds.com, Sponsoring Forums and about 5000 more. All have their advantages/disadvantages, and you MUST test and analyse each one correctly. Depending on your niche, you may get 2 or 3 clicks a day from one paid source that costs an absolute bomb, but it’s worth it because they have high conversion rates. Then you might also get 10,000 hits for the same price from another site, but none of those visitors convert. It’s a big game getting into paid sources. But I do recommend playing with Facebook Adverts for $1 a day.
  100. Persist. Hustle. Get in peoples faces. Chances are, you’re not going to get big from day one. It will take months, even years, before anyone starts noticing you. So make it easy for people to get to know you. Get chatting with influencers, ask them for advice or even interviews, be confident and tell them about the great content you’ve produced. Make them notice you. Remember though, they get hundreds of people coming to them every day showing them content. So do something creative to stand out. Be everywhere and make it impossible for people to ignore you. Yeah you might piss some people off, but no one at the top ever got anywhere by just being nice and polite all the time. Don’t be a jerk though.
  101. Have Fun! Enjoy what you are doing, cos I can guarantee, if you are bored, then your audience will be able to tell.

Big List! In all seriousness, there is literally an endless amount of ways to generate traffic to your website. Concentrate on just 1 or 2 at first and get them working. Once they are working, you can keep them going smoothly in the background whilst you then begin to concentrate on developing your next traffic generation strategy. Rinse and repeat this for each new strategy, and eventually, you WILL become an absolute traffic machine. And remember, DON’T GIVE UP. It takes a long time.

Rome wasn’t built in a day.

If you found this post useful, I would really appreciate a share on Twitter or Facebook. Create intrigue by telling people which number from this list is your favourite tactic!

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